Made In LaPan - A Marketing Ninja's Portfolio Site

Professional Experience

Over 20 years of integrated marketing and internet marketing experience. Web, print and public relations are all here.

Overview of Skills

I can create a Powerpoint template and format a data sheet with the best of them, but that's just the beginning of what I can do to help your company. Below is a quick list of some of the highlights of things I've covered in my career in Marketing:

  • Strategic Market Planning
  • Marketing Collateral Development
  • Web Development & Web Management
  • Direct Marketing Programs
  • Integrated Marketing Communications
  • Event Planning
  • New Market Penetration
  • Market Research & Analysis
  • Team Building & Team Management
  • Budget Preparation / Administration
  • Marketing Analytics / Metrics
  • Employee Improvement Programs

Employment History

Cirrascale Corporation / Verari Systems - San Diego, CA
Director of Marketing Communications, 2003 - Present

Define strategy for and develop, execute, and manage comprehensive marketing plans encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with customers, senior-level management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals. Drive current corporate environmental strategy. Plan and carry out global market research and analyses. Play integral role in product development activities. Lead and direct highly successful, forward-thinking marketing team. Prepare and manage $1.6 Million marketing budget.

Selected Contributions
  • Increased overall web traffic for corporate site by up to 20% year over year for past seven years.
  • Improved press and analyst awareness by nearly 40% through designing and launching new marketing PR strategy.
  • Increased new-product revenue from zero to $3.2 Million within three months of launch by spearheading creation and implementation of highly effective PR and marketing campaigns.
  • Developed plan and implemented corporate Intranet team collaboration software saving $130,000 in the first year and increasing overall employee productivity.
  • Planned and led execution of online advertising campaign that increased monthly revenue.
Cisco Systems - San Diego, CA
BBSM Marketing Web Manager, 1998 - 2002

Developed and managed a wide range of marketing tools, including promotional materials, user documentation, Web site content, and router Graphical User Interfaces. Defined and evaluated product marketing collateral, programs, and analyses. Tracked, projected, and reported Internet portal marketing programs. Maintained communication with management to ensure web marketing activities aligned with business goals. Provided leadership and direction to marketing associates guiding the creation of web interface control panels and GUIs to ensure congruence with objectives.

Selected Contributions
  • Co-developed and implemented best-in-class enterprise wide intranet, codenamed Nexus.
  • Developed new router and switch interfaces based off market research data becoming web interface standard for products.
CAIS Internet / ATCOM - San Diego, CA
Director of Interactive Media, 1996 - 1998
Marketing Manager, 1995 - 1996

Managed a team of six to carry out a full range of marketing functions. Designed graphical user interfaces for internet kiosk units in airports, convention centers, hotels and game outlets. Established market selections, pricing, and programs. Drove Web site promotions and communicated to Executives regarding marketing programs. Developed creative print and online marketing collateral. Drove interactive media initiatives for internet programs.

Selected Contributions
  • Recognized in Fortune magazine article for leading GUI designs for GameWorks, AT&T, Royal Caribbean, Mail Boxes Etc., Celebrity Cruises, Delta Airlines and Microsoft.
  • Responsible for the company’s first Internet marketing efforts, significantly reducing company costs while driving corporate brand recognition.

From My Portfolio

A Brief Showing
of My Skills

Here's a quick list of some of the programs and languages I use:

  • HTML / CSS / JQuery Integration
  • Adobe Dreamweaver
  • Adobe Photoshop
  • Adobe Illustrator
  • Microsoft Powerpoint
  • Microsoft Word / Excel
  • And Much More...
That's right... don't just take my word for it. My references consist of past employers and clients that are pleased to tell you my history of top performance and committment to company core values. Contact me directly to receive a list of my references today.