Put a Marketing Communications Plan to Work for You
I once read in an article that most companies try to complicate what real marketing is, only to dismiss it later because of its complexity. One of the most powerful strategic planning tools your business can possess is a simplified marketing communications plan. And, no, I'm not referring to an exercise found in your intern's college marketing textbook. Your marketing plan should be a simple document (a one-pager even) that specifically answers who your company is, what it does, who needs what you do and how you plan to attract their attention. It really is that simple. Allow me to help you build your plan by contacting me today.
Integrated Marketing Communications
Although the term was being introduced several years ago, the real implementations began once Web 2.0 took hold. Integrated Marketing Communications is the coordination and integration of all marketing communications tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost.
Small businesses and entrepreneurial ventures need to utilize their marketing resources to have maximum impact in their industries. By merging Internet and email marketing, tradeshows, direct mail, consumer promotions and public relations you'll begin to see your business grabbing hold and kicking some serious tail in your market. Allow me to help by contacting me today.
Here's How I Can Help You:
- Strategic Market Planning
- New Market Penetration
- Marketing Collateral Development
- Market Research & Analysis
- Web Dev & Web Management
- Team Building & Management
- Direct Marketing Programs
- Budget Preparation / Administration
- Integrated MarComm
- Marketing Analytics / Metrics
- Event Planning
- Employee Improvement Programs